Context

Plum had no SEO or AEO foundation. High-intent categories had weak or missing pages, creating lost opportunities for organic traffic.

What I Did

• Built complete pillar pages for Group Health, Term Life, and GPA and 6 other business insurance pages
• Improved page hierarchy, readability, and content layout. Added tables and TLDRs for AI skimmability
• Added structured, skimmable sections for both search intent and user clarity.

Screenshots

Skimmablity for users

How Insurance works in a consumable format

AEO friendly tables for commonly asked questions

Outcome

• Restored SEO foundation for core categories.
• Better organic entry experience and improved ranking potential
• Built a strong AEO foundation. We are already getting cited.