Context

Paid traffic suffered because the journey was disconnected: confusing LP structure, unclear next steps, and form friction.

What I Did

• Rebuilt the paid landing page template for clarity and trust.
• Created consistent messaging from ad → LP → form.
• Simplified form steps with clearer microcopy and progressive structure.
• Added low friction meeting booker for high quality leads(funded startups, MNCs)

Screenshots

Messy landing pages with no intention

clear, actionable landing page

Old page that took you to a form to book meetings

1 click meeting bookings

Outcome

• Higher conversion rate( went up from 4% to 6.25%)
• 80% higher direct meeting with Sales leading to higher SALs